Aisling Farinella

Peroni, For The Love Of Italy

Peroni approached me to develop a fashion project inspired by their theme, “For The Love of Italy”, which could be showcased at the inaugural House of Peroni pop-up in Dublin in May 2016.

Photographer Rich Gilligan and I created a unique photography project documenting Italian neighbourhoods and culture in New York City, merged with fashion images featuring collections designed and made in Italy. We worked with a model to create a fashion story taking in the Italian neighbourhoods of New York, travelling from Arthur Avenue in the Bronx to Carroll Gardens in Brooklyn.

As part of the project, we interviewed a number of people we met about their Italian roots and how this culture influences their day to day life in New York. We wanted to explore the idea of Italian identity, but do so without the sheen of forced nostalgia and cliché. Instead, we focused on their modern day lives in New York City and how these people are all part of the past, present and future of Italian culture.

Our aim was to create an inspiring documentary style visual story of Italian culture in New York City. We did this by combining a fashion story with details and landscapes of Italian neighbourhoods in the city and also talking to the people on the street about how they embrace Italian culture.

Our aim was to create an inspiring documentary style visual story of Italian culture in NYC. We did this by combining a fashion story with details and landscapes of Italian neighbourhoods in the city and also talking to the people on the street about how they embrace Italian culture.

We worked with a model to create a  fashion story taking in the Italian neighbourhoods of NYC,travelling from Arthurs Avenue in the Bronx to Carroll Gardens in Brooklyn.

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