Unfold

In my role as Fashion and Textiles Advisor for the Irish Design 2015 campaign, I produced Unfold, the first collective commercial showroom for contemporary Irish designers at London Fashion Week. Unfold was a two-day event held at the prestigious Institute of Contemporary Arts and hosted an official on schedule London Fashion Week event and fashion installation.

My role involved overseeing all aspects of the project from concept to activation, including devising the national call-outs for designers, managing the selection of designers, appointing a mentoring panel and commercial advisor, project management and creative directing the installation design, fashion presentation and graphic design for the event.