Absolut Mode

I was commissioned to curate a fashion exhibition showcasing the best of contemporary Irish fashion design to mark the launch of the limited edition Absolut Mode bottle in November 2011.

In keeping with Absolut Vodka’s reputation for collaborating with exciting fashion talents, I commissioned five Irish designers – Eilis Boyle, Helen Steele, Natalie B Coleman, Simone Rocha and Sorcha O’Raghallaigh – to create original looks inspired by the brand for this exhibition, and collaborated with photographer Rich Gilligan to produce video and photography to showcase at the event.