Kildare Village Racing Colours Competition
The Kildare Village Racing Colours competition challenged undergraduate students and recent graduates from fashion design courses at NCAD, LSAD, Griffith College and Ulster University to create a contemporary interpretation of the traditional racing colours jacket, an iconic element of the jockey’s racing attire.
This design competition created a national platform for the students to showcase their talent, exposed them to an international judging panel of media and industry professionals, and presented their work in a bespoke exhibition on site at Kildare Village. The winning student was awarded an internship with London-based NEWGEN designer Richard Malone and a substantial bursary towards their travel.
I worked with Kildare Village to develop the competition brief, engage with the top fashion education institutions around the country, confirm the support of designer Richard Malone for the project and manage the judging, graphic design and exhibition elements.
The Racing Colours competition was hosted in collaboration with The Curragh to celebrate the launch of the summer racing season. I directed and styled a photoshoot at The Curragh to showcase the competition finalists designs for press and online usage.